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It’s all about the regimen

Your shoppers might not understand that following a skincare regimen is essential for achieving results. Below are some tips to share with shoppers to encourage a regimen approach. Plus—bonus for you—it helps fill the basket.

Step 1: Cleanse

An essential step

Step 1: Cleanse

Start by reminding shoppers that cleansing is the most basic, essential step in every skincare routine. Not everyone may be doing it properly. Share these helpful tips to reinforce the importance of cleansing.

Insider Tips:

  • Wash your face thoroughly in the morning and at night—make it a habit!
  • Never use household soap or body wash on your face—they're too harsh
  • Choose the right cleanser for your skin
  • Cleanse with warm (not hot) water and pat dry
  • Use exfoliating scrubs once or twice a week to help eliminate dead skin cells
  • Remove makeup first with a dedicated makeup remover, followed by a cleanser
  • Never go to sleep with makeup on!

Step 2: Treat

Address specific skincare concerns

Step 2: Treat

Now is the time to identify the products that can help address specific skincare concerns your shoppers might have. This site is loaded with information you can use to help them address their skincare needs, including:

Step 3: Moisturize

Help you shoppers stay hydrated

Step 3: Moisturize

Everyone needs a little moisture to keep their skin healthy. You know this, but your shoppers may not. Help your shoppers stay hydrated by sharing these tips.

Insider Tips:

  • Moisturized skin is younger-looking skin
  • Moisturize within 3 minutes of cleansing to seal in hydration
  • All skin types need moisturizer—even acne-prone and oily skin types
  • Moisturizers can help boost your skin's defense against daily external aggressors like pollution and low humidity
  • Moisturizers with SPF help shield skin from damaging UV rays

Step 4: Protect

Use sunscreen every day.

Step 4: Protect

Many people may skip this step in their daily routine. Help your shoppers protect their skin from the sun's harmful rays. Make sure they know that sun damage can cause discoloration, fine lines, wrinkles, and even skin cancer.

Insider Tips:

  • Use sunscreen every day. Period. Even on cloudy days
  • Look for broad-spectrum SPF 30+, but the higher the better
  • Sunscreen should be applied after moisturizer but before makeup
  • When outside for a long period of time, reapply sunscreen at least every 2 hours
  • Protect in style with wide-brimmed hats and sunglasses