Your shoppers might not understand that following a skincare regimen is essential for achieving results. Below are some tips to share with shoppers to encourage a regimen approach. Plus—bonus for you—it helps fill the basket.
Step 1: Cleanse
Step 1: Cleanse
Start by reminding shoppers that cleansing is the most basic, essential step in every skincare routine. Not everyone may be doing it properly. Share these helpful tips to reinforce the importance of cleansing.
Insider Tips:
Wash your face thoroughly in the morning and at night—make it a habit!
Never use household soap or body wash on your face—they're too harsh
Choose the right cleanser for your skin
Cleanse with warm (not hot) water and pat dry
Use exfoliating scrubs once or twice a week to help eliminate dead skin cells
Remove makeup first with a dedicated makeup remover, followed by a cleanser
Never go to sleep with makeup on!
Step 2: Treat
Step 2: Treat
Now is the time to identify the products that can help address specific skincare concerns your shoppers might have. This site is loaded with information you can use to help them address their skincare needs, including:
Everyone needs a little moisture to keep their skin healthy. You know this, but your shoppers may not. Help your shoppers stay hydrated by sharing these tips.
Insider Tips:
Moisturized skin is younger-looking skin
Moisturize within 3 minutes of cleansing to seal in hydration
All skin types need moisturizer—even acne-prone and oily skin types
Moisturizers can help boost your skin's defense against daily external aggressors like pollution and low humidity
Moisturizers with SPF help shield skin from damaging UV rays
Step 4: Protect
Step 4: Protect
Many people may skip this step in their daily routine. Help your shoppers protect their skin from the sun's harmful rays. Make sure they know that sun damage can cause discoloration, fine lines, wrinkles, and even skin cancer.
Insider Tips:
Use sunscreen every day. Period. Even on cloudy days
Look for broad-spectrum SPF 30+, but the higher the better
Sunscreen should be applied after moisturizer but before makeup
When outside for a long period of time, reapply sunscreen at least every 2 hours
Protect in style with wide-brimmed hats and sunglasses
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